{"id":5801,"date":"2026-02-11T14:43:57","date_gmt":"2026-02-11T14:43:57","guid":{"rendered":"https:\/\/adite.no\/?p=5801"},"modified":"2026-02-13T09:57:20","modified_gmt":"2026-02-13T09:57:20","slug":"most-people-pay-for-licences-they-dont-use","status":"publish","type":"post","link":"https:\/\/adite.no\/en\/2026\/02\/11\/de-fleste-betaler-for-lisenser-de-ikke-bruker\/","title":{"rendered":"Most people pay for licences they don't use"},"content":{"rendered":"

Today, software is purchased with a few keystrokes.<\/p>\n\n\n\n

One department orders an analytics tool. Another is testing an AI subscription. IT adds new cloud licences. Agreements are automatically renewed.<\/p>\n\n\n\n

Eventually, few people realise what their business is actually paying for - or how much is actually being spent.<\/strong><\/p>\n\n\n\n

- \"We see time and time again that companies pay for licences they don't need or that no one uses. These are simply hidden costs that build up over time,\" says Jon Ivar Bj\u00f8rtomt, CEO of Adite.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To solve the problem, the company has developed Otheo - a proprietary technology platform that gives businesses a full overview of software, licences and cloud costs, and shows where they can cut unnecessary expenses.<\/p>\n\n\n\n

This is the solution they now want to scale when the company opens up to new investors through Folkeinvest.<\/p>\n\n\n\n

\n
Interested? Read more about the opportunity here!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

From consulting to technology - with proven growth<\/h2>\n\n\n\n

Adite started out as a consultancy helping companies with smarter procurement of telecoms, IT and cloud services.<\/p>\n\n\n\n

Over time, they discovered a clear pattern among their customers: Many didn't know what they were paying for.<\/p>\n\n\n\n

- Licence and cloud costs grew year on year, while at the same time the overview got worse. \"Software costs have become a black hole for many companies. That's why we built a tool that provides control,\" says Bj\u00f8rtomt.<\/p>\n\n\n\n

Today, the company combines consulting with technology - and has grown rapidly:NOK 55 million in revenue in 2025<\/strong>34 employees and a customer base of SMEs and large corporations<\/strong>Over 500 per cent growth since 2021<\/strong>Over 50 per cent average annual growth in recent years<\/strong><\/p>\n\n\n\n

Customers include Elkem, AF Gruppen, OBOS, Yara and Aker Solutions.<\/p>\n\n\n\n

- We have established a profitable core business with solid customer relationships. This gives us a strong foundation as we now scale Otheo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A problem most organisations face<\/h2>\n\n\n\n

Digitalisation has made it easier than ever to buy new tools - but also far more difficult to keep track of them.<\/p>\n\n\n\n

Software and cloud services are now among the fastest growing cost items for many organisations. At the same time, industry analysis shows that companies without centralised management often pay significantly more than necessary for SaaS licences.<\/p>\n\n\n\n

- \"When we analyse the use of licences, we often find that 15-30 percent is not used or overlaps with other tools. It's simply money running out of the budget,\" says Jon Ivar Bj\u00f8rtomt.<\/p>\n\n\n\n

For Adite, this means a large and growing market for the Otheo platform.<\/strong><\/p>\n\n\n\n

\n

Otheo is a SaaS Management Platform. In short, it acts as a software inventory and control system:<\/strong><\/h3>\n\n\n\n