{"id":2510,"date":"2021-02-02T15:44:36","date_gmt":"2021-02-02T15:44:36","guid":{"rendered":"https:\/\/adite.no\/?p=2510"},"modified":"2022-04-06T09:38:16","modified_gmt":"2022-04-06T09:38:16","slug":"sms-as-a-communication-channel-what-to-consider-when-choosing-a-supplier","status":"publish","type":"post","link":"https:\/\/adite.no\/en\/2021\/02\/02\/sms-som-kommunikasjonskanal-hva-bor-man-tenke-pa-ved-valg-av-leverandor\/","title":{"rendered":"SMS as a communication channel - what should you consider when choosing a supplier?"},"content":{"rendered":"

Why use SMS as a communication channel? <\/strong>
Studies from 2015 show that, on average, we check our mobile phones more than 150 times a day (S\u00e6ther, 2018). The study's year, together with technological progress, also gives reason to believe that today's figures look somewhat higher, making the mobile phone one of the most attractive channels for reaching out to current and potential customers. <\/p>\n\n\n\n

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Many industries have chosen to use SMS as a communication tool. You can see it in taxi services, ticket bookings, customer clubs that send out membership offers, subscription channels and municipalities that send out important information. SMS is also being used for logging in to various user portals and enables two-factor authentication. With the high click-through rate of mobile phones, the SMSes you send out to potential or current customers have less chance of getting lost among other adverts or emails that end up in the inbox. In other words, it represents an effective way to provide relevant offers and information that is customised to the consumer. <\/p>\n\n\n\n

What to consider when choosing an SMS provider?<\/strong>
The number of SMS messages sent varies from a few thousand to several million a year, which also means that different companies have different requirements for the solution. The requirements you have for your solution will also determine which supplier you can use, and here are some tips that are important to consider before choosing a supplier: <\/p>\n\n\n\n